{"id":2760,"date":"2018-08-03T12:49:10","date_gmt":"2018-08-03T09:49:10","guid":{"rendered":"https:\/\/wippo.md\/?p=2760"},"modified":"2018-08-16T14:42:29","modified_gmt":"2018-08-16T11:42:29","slug":"ce-este-un-crm-customer-relationship-mangement","status":"publish","type":"post","link":"https:\/\/www.wippo.md\/ro\/ce-este-un-crm-customer-relationship-mangement\/","title":{"rendered":"Ce este un CRM (Customer Relationship Mangement)?"},"content":{"rendered":"<p>CRM sau Managementul Rela\u021biilor cu Clien\u021bii este un sistem de optimizare a proceselor de gestionare a unei companii. Implementare CRM Moldova ajuta ca toate procedurile de comunicare \u00eentre departamentele companiei, procesele de interac\u021biune cu clien\u021bii \u0219i furnizorii c\u00eet \u0219i strategiile de marketing sunt unificate \u00eentr-o singur\u0103 baz\u0103 de date. Astfel, valorific\u00e2nd toate aceste informa\u021bii, de\u021binem un control a tuturor proceselor de business \u0219i avem posibilitatea de a crea \u0219i valorifica noi oportunit\u0103\u021bi de cre\u0219tere a afacerii.<\/p>\n<h2>Cui \u00eei sunt destinate sistemele CRM?<\/h2>\n<p>Sistemele CRM sunt necesare tuturor companiilor\u00a0 care \u00eentrunesc aceste criterii:<\/p>\n<ul>\n<li>Companii produc\u0103toare din orice domeniu;<\/li>\n<li>Firme ce comercializeaz\u0103 en- gros;<\/li>\n<li>Companii ce presteaz\u0103 servicii.<\/li>\n<\/ul>\n<h2>Principalele sarcini rezolvate de CRM<\/h2>\n<ul>\n<li>Men\u021binerea \u0219i protejarea bazei de clien\u021bi;<\/li>\n<li>Motiva\u021bia \u0219i controlul managerilor de v\u00e2nz\u0103ri;<\/li>\n<li>Delimitarea activit\u0103\u021bii v\u00e2nz\u0103torilor;<\/li>\n<li>Colectarea informa\u021biilor despre clien\u021bi;<\/li>\n<li>Controlul interac\u021biunii subdiviziunilor companiei;<\/li>\n<li>Evaluarea eficacit\u0103\u021bii publicit\u0103\u021bii.<\/li>\n<\/ul>\n<h2><strong>Avantaje implementare CRM Moldova<\/strong><\/h2>\n<ul>\n<li><strong>Posibilitatea de a semna mai multe contracte<\/strong> \u00eentr-un timp mai scurt;<\/li>\n<li><strong>Prelucrarea operativ\u0103 \u0219i calitativ\u0103 a cererilor din partea clien\u021bilor<\/strong>, datorit\u0103 c\u0103reia cre\u0219te volumul v\u00e2nz\u0103rilor, m\u0103re\u0219te nivelul satisfac\u021biei clien\u021bilor \u0219i duce la fidelizarea acestora;<\/li>\n<li><strong>Stocarea datelor \u0219i tranzac\u021biilor \u00eentr-o baz\u0103 de date securizat\u0103<\/strong>\u00a0oferind angaja\u021bilor acces doar la informa\u021bia disponibil\u0103 \u00een conformitate cu func\u021bia pe care o de\u021bine \u0219i nu este posibil\u0103 falsificarea sau schimbarea datelor;<\/li>\n<li><strong>Stocarea informa\u021biei despre clien\u021bi \u00eentr-un singur sistem<\/strong> asigur\u0103 companiei o colaborare ne\u00eentrerupt\u0103 cu acesta \u00een cazul plec\u0103rii managerului de v\u00e2nz\u0103ri;<\/li>\n<li><strong>Mic\u0219orarea cheltuielilor companiei<\/strong>, printr-un lucru eficient \u0219i prin automatizarea opera\u021biunilor telefonice \u0219i de trimitere a fax-urilor, e-mail-urilor;<\/li>\n<li><strong>Efectuarea datelor statistice<\/strong> ofer\u0103 posibilitatea de a afla din timp nivelul v\u00e2nz\u0103rilor realizate dintr-o anumit\u0103 perioad\u0103.<\/li>\n<\/ul>\n<p>\u00cen cadrul punerii \u00een aplicare a sistemelor de automatizare informatic\u0103,\u00a0 efectu\u0103m urm\u0103toarele lucr\u0103ri:<\/p>\n<ul>\n<li>Formul\u0103m obiectivele de afaceri care tnecesit\u0103 a fi solu\u021bionate prin <a href=\"https:\/\/www.wippo.md\/crm-moldova\/\">implementare CRM Moldova<\/a>;<\/li>\n<li>Analizeaz\u0103m procesele de business a companiei \u0219i determin\u0103m structura IT existent\u0103;<\/li>\n<li>Preg\u0103tim specifica\u021biile tehnice;<\/li>\n<li>Elaboreaz\u0103m criteriile de evaluare a punerii \u00een aplicare a sistemului de automatizare;<\/li>\n<li>Realiz\u0103m o prezentare cu privire la sistemul Wippo CRM implementat;<\/li>\n<li>Instruim personalul privind folosirea sistemului Wippo CRM Moldova.<\/li>\n<\/ul>\n<p>Solu\u021bia business CRM Moldova te va ajuta s\u0103 cre\u0219ti v\u00e2nz\u0103rile, s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti procesul de v\u00e2nzare \u0219i automatizare a activit\u0103\u021bilor de marketing. Cu ajutorul Customer Relationship Management \u00eembun\u0103t\u0103\u021bim calitatea rela\u021biilor cu clien\u021bii \u0219i productivitatea angaja\u021bilor. De asemenea solu\u021bia contribuie la realizarea eficient\u0103 a proiectelor desf\u0103\u0219urate \u00een companie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM sau Managementul Rela\u021biilor cu Clien\u021bii este un sistem de optimizare a proceselor de gestionare a unei companii. Implementare CRM [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[64],"_links":{"self":[{"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/posts\/2760"}],"collection":[{"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":3,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/posts\/2760\/revisions"}],"predecessor-version":[{"id":7267,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/posts\/2760\/revisions\/7267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/media\/6199"}],"wp:attachment":[{"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/categories?post=2760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wippo.md\/ro\/wp-json\/wp\/v2\/tags?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}